Based on reporting by The Verge.
What happened
Beehiiv is increasing its prices for creators.
The mid‑range Scale plan has been renamed Lite and its price for up to 10,000 subscribers rose from $109 to $139 per month.
The Pro plan, previously called Max, now costs $239 per month for up to 10,000 subscribers, up from $219 per month.
Creators with fewer than 2,500 subscribers can continue using Beehiiv for free.
Co‑founder and CEO Tyler Denk said the price increase will allow the company to continue investing in its core platform experience.
The price hike has led some creators to reconsider using Beehiiv.
AIBeat analysis
This could push smaller creators to remain on the free tier while larger newsletters weigh the higher cost against potential platform improvements, as the CEO’s comment suggests the additional revenue is intended for continued investment in the service.