Based on reporting by The Verge.
What happened
Discovery Plus is raising its monthly fees. The ad‑supported plan will rise from $5.99 to $6.99, while the ad‑free tier will go from $9.99 to $11.99. The cheapest option is now $6.99 per month. The new rates apply immediately to new subscribers, and existing customers will see the updated price on or after November 12. This is the first price change since January 2025.
The price hike follows Paramount’s recent completion of its acquisition of Warner Bros. Discovery. The combined entity, referred to as Skydance, intends to eventually merge Paramount Plus and HBO Max into a single streaming service.
AIBeat analysis
The increase could prompt price‑sensitive viewers to reassess their subscription choices, especially as the ad‑supported tier now matches the previous cheapest price. This shift may also influence how the upcoming Paramount Plus‑HBO Max merger is received, since higher baseline costs could affect subscriber willingness to adopt a unified platform.