What happened
Google Ads is rolling out new AI Max features that give advertisers greater control and new reporting to understand performance.
The closed beta of AI Brief is expanding to Dutch, French, German, Italian, Japanese, Portuguese and Spanish.
AI Brief lets users guide AI Max with detailed context about their business, audience and key messaging.
A new reporting feature will provide a single unified view of the Search ads journey, showing search terms, creative assets and landing pages.
AIBeat analysis
This could allow advertisers to fine‑tune campaigns across more languages and see clearer performance data, helping them allocate budget more effectively.