Based on reporting by The Verge.
What happened
Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law. The legislation requires any advertisement that has been significantly modified or generated by artificial intelligence to carry a label in the same format as the ad itself. The labeling rule covers still images, video, audio and text ads, including television commercials and printed flyers, and applies regardless of where the ad was created. Pennsylvania joins a small group of states that now require disclosures on AI‑generated content, though the law exempts parody, satire, commentary, criticism and clearly fictional material.
AIBeat analysis
This could mean advertisers will need to adjust creative workflows to add the required labels, giving consumers clearer signals about AI involvement and helping them assess the authenticity of promotional material. The exemptions for parody, satire, commentary, criticism and evidently fictional content suggest that expressive uses may continue without labeling, balancing consumer protection with freedom of expression.